Show, don't tell—videos for your app
Everyone’s building apps with AI now. Very few are getting users. Even fewer are making money.
Here’s why most fail:
✅ No one knows they exist
✅ People don’t “get it” fast enough
✅ They’re easy to forget
A video solves all three.
It grabs attention, explains your value in seconds, and sticks in people’s minds.
If your app isn’t growing, it’s not the code.
It’s the story.
Improved Brand Awareness and Engagement
Video content is highly engaging, with users spending 88% more time on websites that include video. This increased engagement not only boosts brand awareness, but also encourages users to explore your software more deeply. source
Enhanced User Understanding
An overwhelming 96% of marketers agree that videos play a pivotal role in improving user comprehension of products or services. This clarity helps users quickly grasp your software’s value, leading to more informed purchasing decisions. source
"The best marketing is education" - Regis McKenna
Boosted Conversion Rates
Incorporating video on landing pages can significantly enhance conversion rates. Studies have shown increases ranging from 80% to 86%, highlighting video’s persuasive power in turning visitors into customers. source
Increased Sales and Lead Generation
Video marketing has a direct, positive impact on sales, with 78% of marketers reporting increased sales due to video content. Additionally, 90% of marketers say video has helped them generate leads, demonstrating its effectiveness in attracting and converting potential customers. source
I’ve spent over a decade as a product designer, working with some of the world’s top technology companies including Trello, Atlassian, Shopify, and Vox Media.
Along the way, I also bootstrapped a SaaS product called Evey Events, which we grew into a successful business that I was fortunate to exit.
What I’ve learned from all of this?
Telling your product’s story is everything.
If people don’t instantly understand how your product solves their problem, they won’t sign up.
If they forget it after seeing it, they’ll never come back.
That’s where video comes in.
I’ve created videos that closed six-figure deals.
Launched videos that drove signups.
Designed walkthroughs that helped users activate—fast.
In my experience, video is one of the most powerful tools a software product can use to succeed.
Make the sale. Make it memorable. Make it work.
Make a video to get there.
